(Miami, FL –– September 26, 2019) –– Chifles, one of the first Hispanic snacks in the United States and a Miami mainstay, has taken over as the number one plantain chip in America as reported by IRi Worldwide, the esteemed leader in Big Data analytics for consumer packaged goods.
Crushing all comers, including nationally ranked volume leaders in the plantain category, the South Florida snack brand continues its iconic representation of Latin flavor for consumers across the globe.
The Chifles brand has been a tastemaker in snacking for more than half a century, offering a family story in every bag.
“As we celebrate our 55th year, we are honored to experience this crowning moment for Chifles, especially considering our humble beginnings. This brand has helped build a future for many families, including our own” said Chifles owner, Antonio Rivas Jr. “Through the recipe and legacy of Chifles, we have been able to deliver the taste of our culture for decades. It’s uniquely Latin, and uniquely Miami. We are committed to carrying that recipe and legacy on for the next 55 years and beyond.”
A Compelling Chapter
When the Rivas family took ownership of Chifles in 2017, it marked a compelling new chapter in the brand’s long history. Before their unprecedented success, the Rivas family worked as distributors alongside the original owners. Shortly after the Rivas family acquired the brand, tragedy struck as a factory fire threatened the very existence of the brand. As a smaller organization with fewer resources than many of its competitors, the fire could have spelled doom for Chifles.
However, father and son duo Antonio and Antonio Rivas Jr. set about preserving the legacy and recipe. Their long hours and dogged work helped save a brand and flavor that, just 2 years later, is recognized as best-in-class.
The better-for-you snack is 100% vegan, gluten-free, cholesterol free, grain-free and certified Kosher. The brand currently offers Cassava chips to complement their roster of plantain chip varieties. Chifles is a national fan-favorite and the brand is continuing to innovate how we snack, as they develop new products and open the brand to new markets. In Q4, Chifles is planning to roll out variations to their flagship Tostones, with three invigorating flavors: Garlic (Ajo), Lime (Limón), and Sweet Tostones.
Plantain Chip Line:
- Original Flavor
- No Salt Plantain Chips
- Lime (Limón) Plantain Chips
- Garlic (Ajo) Plantain Chips
- Hot & Spicy Plantain Chips
- Sweet Plantain (Maduros) Chips
- Plantain Strips
- Tostones Original Flavor